Profit Ebooks
Making Innovation Pay
Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it?
Performance Improvement
Your business - large or small, profit or not-for-profit, government or private - will benefit from the techniques found in Performance Improvement: Making it Happen. It offers a comprehensive, practical approach to diagnostic performance problems and their causes.
Marketing for Sustainability
This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development.
Crisis and Opportunity in the Professions
In both the for-profit and the not-for-profit sectors, there is increasing focus on bottom-line results. As organizational goals become ever more quantified, the role of the professional has changed.
The Profit Impact of Marketing Strategy Project
The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day.
Insurance Ethics for a More Ethical World, Volume 7
This series explores the central and unique role of organizational ethics in creating and sustaining a flourishing, pluralistic, free enterprise economy.