Marketing Ebooks
eBook Guerilla Marketing
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here.
Anatomy of a Business Plan
The bestselling Anatomy of a Business Plan is now available as a downloadable eBook, complete with linked table of contents and index. An additional benefit is a full-bodied business plan marketing and financial resource section with multiple hyperlinks to Internet resources.
Enterprise Marketing Management
Enterprise Marketing Management is the manifesto for the New Science of Marketing. It gives marketing managers of any company the tools and know-how to create nothing less than a marketing revolution. The revolution is marketing that works, marketing that sells.
Marketing Simplified
This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing?
Marketing Genius
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results.
Direct Marketing
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.