Marketing Ebooks
The 22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Marketing Communication
Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building.
Marketing Apocalypse
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century.
Marketing for Architects and Engineers
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s.
Customer Share Marketing
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques.
A Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.