Marketing Ebooks
Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.
Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.
Internet Marketing for Information Technology Companies
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential.
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.
E-Marketing
You can take a product to market, but can you make it sell? Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads.