Marketing Ebooks
Direct Marketing
Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.
Kotler on Marketing: How to Create, Win, and Dominate Markets
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries.
Ten Deadly Marketing Sins
Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working.
How to Become a Marketing Superstar
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories.
Ministry Marketing Made Easy
"Ministry Marketing Made Easy defines Ministry Marketing as everything the church does to share the story of Jesus. This book challenges church leaders with a totally different and practical approach to marketing the church's message.
Leisure Marketing
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmen