How to Become a Marketing Superstar

HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:· Customers Fire Employees Every Day· Beware the Constellation Theory of Marketing· Make A Big Splash, Instead of A Lot of Little Ripples· Always Have A President's Pipeline· Own A Market, Not A Mill· The Long & Short Definitions of Marketing